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Cholula hot sauce is a brand of chili-based hot sauce, manufactured in Chapala, Jalisco, Mexico, and licensed by Tequila Cuervo La Rojeņa, S.A. de C.V.. The product is packaged with an iconic round wooden cap in various colors. Four varieties of Cholula are widely marketed in North America as of June 2010, including Original, Chipotle, Chili Garlic and Chili Lime. Prior to its acquisition, Cholula was produced for three generations in Chapala, Jalisco, used primarily as an ingredient in sangrita. Following expansion across the Mexican market, Cholula was first introduced to the United States in Austin, Texas in 1989. During the 1990s, Cholula achieved distribution in supermarket chains throughout the American Southwest and is currently available nationwide. The product is most frequently retailed in 5-ounce glass bottles, although the original flavor is also available in 2-ounce and 12-ounce glass bottles, as well as 64-ounce plastic bottle, and 7-gram single-use condiment packets. Cholula is marketed in the United States as The Flavorful Fire, sponsoring a variety of professional sporting venues and competitions. Cholula is served as the "Official Hot Sauce" in concessions at motorsports events including the Toyota Grand Prix of Long Beach and Coca-Cola 600. Cholula has sponsored collegiate football and tailgating promotions at the Rose Bowl, Sun Devil Stadium and Huskies Stadium. The brand is also well established as a wintersports sponsor, partnering with snowboarding competitions including the Cholula Triple Air Show. In March 2007, Cholula partnered with national pizza chain Papa John's, offering complimentary hot sauce packets with every order. Cholula sauce blends pequin peppers, arbol peppers and spices. The ingredient list on the product's packaging is: Water, peppers (arbol and piquin), salt, vinegar, spices and xanthan gum. [READ THE REST OF THIS ARTICLE]
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